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公关是一个以沟通、咨询和传达信息为基础的行业，因此要求公关从业人员具有良好的沟通能力和语言表达才能。在英语工作环境中，对中、高级公关专业人员的英语要求，也就不仅限于掌握日常英语的听说读写，更要求了解商业传播环境下的沟通、表达和思维习惯，以熟悉专业术语、了解国际企业的商业传播规则为前提，通过在实践中的反复练习，灵活运用，熟练表达。
接下来，让我们了解一些，公关及公关活动涉及到的专业英语术语。
策划(plan)：
公关活动PR activity
公关公司PR partner
投标书tender book
提案proposal
公司介绍company profile
公关策略PR Strategy
传播策略communication strategy
xx新闻宣传News communication about xx
公关公司职责Responsibility of PR Agency
传播目标Objective
目标受众Target Audience
传播现状分析Corporate Communication SWOT Analysis
优势Strength (S)
劣势Weakness (W)
机遇Opportunity (O)
威胁Threat (T)
负责人Stakeholder
新闻宣传News communication
媒体沟通Media Communication
新媒体开拓New Media Exploited
最少12名来自业内或公司的具有领导地位的资深公共关系实践者组成的小组a panel of at least 12 leading senior PR practitioners from agency and in-house environments
xx上市后新闻宣传News communication after xx launch
危机公关Crisis PR
根据实际情况进行跟进处理Crisis management according to actual situation
xx 舆论环境Public environment for xx
核心媒体群策略Strategy of Key Media group
结合实际需求进行新媒体开拓To exploited new media according to actual need
强化媒体的掌控Strengthen the control of media
xx 新闻资料准备News files preparation for xx
xx 后续宣传Communication after xx
区域性in local areas
本月重点工作To-do list of this month
其他工作 Others
日常新闻宣传Daily news communication
媒体分析Analysis of Media
重点监测The key point monitor list
媒体监测总结Monitor Conclusion
意见领袖opinion Leader
中坚力量core group
传统核心团队Traditional Group
新锐团队New core group
出发点Basic point
建立品牌形象 Set up the image
今年的促销活动Promotional Activity of the Year
吸引注意力的促销活动attention-grabbing promotional event
2008年公关环境PR circumstance 2008
活动(event)：
合作项目cooperation project
圆桌会议roundtable meeting
会场布置Venue Arrangement
设计方案Design proposal
地面设计floorplan
贵宾室VIP room
签到处reception
透视图perspective drawing
指引牌设计directional signage design
邀请函invitation
单独插页a separate page inside
折叠线folding line
胸卡breast-card
备选设计方案alternative design
背景设计backdrop design
xx 后期维护工作(相册制作等)Maintenance work after xx(picture files made )
活动前期沟通宣传Pre-event Communication
活动过程跟踪沟通During-event Communication and follow-up
活动内容和细节建议Event Detail Recommend
活动(形式)策划Event Plan
活动(线下：会展、路演、促销等)Events
xx 成员小型媒体沙龙xx member media salon
华南媒体沙龙活动Huanan media salon event
媒体食宿安排Accommodation Arrangement
参加规则Rules of entry
礼物建议Gift Recommend
颁奖时间Awards Presentation
相关网页的设计制作 Homepages Design and Production
颁奖仪式场地安排Awarding Ceremony Venue Arrangement
现场活动执行支持On-Site Support
支持材料/辅助材料Support material
活动后分析总结报告After-Event Summary Report
访问日程Visit Agenda
日程Agenda
地点Venue
现场制作物设计制作Decoration Design and production
设计作品制作并完成Design work finalization
logo的设计制作Designing and making the the logo of xx
xx 项目展厅布置VI设计制作 Exhibition hall display and VI design on xx Project
电子杂志的设计制作并提交The on-line journal design and completion
xx 前期准备工作Preparation work for xx
xx 跟进工作Some following work about xx
xx vi设计制作 The VI design about xx
执行(exect)：
中国国内媒体Chinese domestic media
业内、商贸媒体Industry/trade media
大众媒体General media
国际媒体中国通讯员China based international correspondents
中国主流媒体China key media
核心媒体拜访Visit Key Media
政府Government
主要传播信息Key Message
摘除网络负面声音，BBS，Blog灌水Drop negative information in internet and information release on BBS and Blog
媒体邀请(待定)Media Invitation(Suspending)
媒体邀请(邀请媒体建议、邀请函撰写发送跟踪)Media Invitation(Media list recommend/invitation letter/invite follow up)
活动前期沟通宣传Pre-event Communication
活动过程跟踪沟通During-event Communication and follow-up
媒体食宿安排Accommodation Arrangement
xx 项目，发布频次7篇，传播量字14000字xx,the releasing frequency are 7 pieces, communication volume are 14000 words
xx项目，发布频次25篇，传播量38837字xx, the releasing frequency are 25 pieces, communication volume are 38837 words
费用预算(budget)：
合同contract
税费 tax
入场费entry fee
基础公关费用明细表Budget List on Basic PR Expenses
媒体维护费用expense on media relations maintenace
危机公关费用expense on crisis management
政府公关费用 expense on government relations
公关培训费用expense on public relations training
新闻稿撰写费用expense on news articles writing
月服务费用 expense on PR.service
费用总计total expenses
序号order
项目program
费用预算budget
项目说明explanations
服务费用service fee
其他相关：
窄播Narrowcasting
新闻发布News release
有新闻价值的Newsworthy
在线沟通On-line communications
在线媒体关系On-line media relations
在线监测On-line monitoring
在线宣传Online publicity
评论文章Op-Ed
说服 Persuasion
产品宣传信 Pitch letter
专题报告Position paper
新闻发布会Press conferences
媒体监测Press monitoring
媒体关系Press relations
新闻界Press
印刷媒体Print media
印刷出版物Print publications
产品促销Product promotion
产品宣传Product publicity
项目小组Project team
公众抱负Public aspiration
公众态度Public attitudes
公众意识Public awareness
公共事务管理 Public issues management
公众情绪Public mood
公众需要 Public need
舆论Public opinion
公共政策预测Public policy forecasting
公关广告Public relations advertising
公关公司 Public relations agency
公关咨询与调研 Public relations counseling and research
公关部 Public relations department
公关目标/战略 Public relations objectives/strategies
公关计划Public relations plan
公关方案Public relations programs
公关策略Public relations tactics
公众意见Public sentiment
公益宣传广告Public service announcement
宣传Publicity
问卷 Questionnaire
监管当局Regulatory authorities
调研Research
危机沟通Risk communication
摘要文章Round-up article
促销Sales promotion
样本 Sample
卫星连线访谈Satellite media tours
轰动手法Sensationalism
形势分析Situational analysis
社会预期Societal expectations
软性新闻Soft news
特殊利益团体Special interest groups
演讲 Speech
演讲稿写作Speech-writing
扭曲事实Spin
代言人 Spokesperson
备用声明Standby statement
股东Stockholders
托词Subterfuge
上下级沟通Supervisory communications
供应商Suppliers
调查Surveys
电台访谈节目Talk radio
目标受众Target audience
电话沟通Telephone communication
第三方认可Third-party endorsement
高层管理Top management
行业协会Trade associations
行业展览Trade show
真相Truth
电视访谈TV interviews
双向沟通Two-way communication
价值观Value
视讯会议Video conferences
视讯发行Video news releases
网络公关Web relations
网上新闻室Web site newsroom
网站 Web site
国际互联网World Wide Web
写作Writing
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